thesis hypothesis

This thesis presents the hypothesis that contemporary life’s rhythm is exponentially faster and more dependent to immediate responses. Specially in big urban centers, anxiety drives people’s routines and acts and is supported by tech. advances such as smart phones and tablets. The desire of accumulate as much information and accomplish as much tasks as possible stimulate a “time optimization mode”, which overcasts the satisfaction of “slow-cooked” thoughts. Letting time marinade ideas in the unconscious acts on the creation of deeper roots and meanings. The unconscious mind, despite being underestimated, is a much stronger tool/media to lifetime accomplishments. Such a hypothesis opens new objectives for messages, in which both rhythm and meaning absorption should be satisfied. Creating a communication method that pursues balance between maturation and instantaneity.